Manual product tagging was a persistent friction point for creators, often leading to incomplete storefronts and missed attribution. To address this, I led the design of LoudCrowd’s first AI-powered feature — an auto-tagging system built on our internal image and video recognition model. The system automatically detected products within creator content and pre-associated them with relevant catalog items.

This reduced manual effort for creators while making content consistently shoppable for buyers — surfacing exact and similar products directly alongside the media that inspired the purchase. Beyond improving workflow efficiency, this feature marked a foundational shift in how the platform leveraged AI to connect content and commerce at scale.

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