Creator Storefronts was a 0→1 core platform that let creators curate shoppable storefronts directly on brand sites, instead of sending shoppers to third-party marketplaces.

I was the lead product designer, owning the product vision and storefront UI system from MVP through launch, working closely with product, engineering, growth, and exec leadership.

The challenge was scale—designing a plug-and-play experience that worked across very different brands while preserving trust, performance, and creator context.

This platform later became the foundation for the company’s creator commerce ecosystem.

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