Creator Storefront Management Tool

Adding products to storefronts was a core creator workflow, but the existing experience was slow, fragmented, and clunky.

I was the lead product designer for the Creator Widget—a floating, authenticated tool that lives directly on brand product pages and allows creators to add products to their storefronts without leaving the brand site.

This became the first creator tool embedded directly into brand e-commerce environments.

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82.8%

82.8%

Widget Adoption (from Creators)

Widget Adoption (from Creators)

100%

100%

Brands Onboarded

Brands Onboarded

50%

50%

Share of Product Adds

Share of Product Adds

“I really like the storefront UI — the way you can add to the storefront [from the Creator Widget]. I find it really easy and accessible.”

Oddie Oddity

Hot Topic Creator