On-Site Creator Commerce preserved creator continuity on product pages, allowing shoppers to continue shopping with the exact creator they clicked through—like an AI-powered creator concierge.

I designed the first iteration of this experience as part of Creator Storefronts, focusing on system behavior and personalization rules rather than surface UI. The experience later evolved into a standalone product offered to brands.

The goal was to prevent creator context from disappearing at the most critical moment in the purchase journey.

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