Brand teams struggled to manage attribution edge cases at scale — from leaked discount codes to commission corrections and missing order disputes. The initial instinct was to build a full sales management interface, but through research and workflow mapping, I identified more focused solutions that directly addressed operational friction.

I partnered with product and engineering to ship a faster, more efficient system that enabled brands to manage attributions without overbuilding. Rapid iteration — powered by AI-assisted prototyping — helped us validate solutions quickly and reduce time-to-delivery.

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